If you want to learn how to optimize your email marketing campaigns for better results, then follow my step by step instructions. In this post, I will help you learn the ins and outs of optimizing your email marketing campaigns for better results. Ok, let’s start with the planning your email marketing campaigns.
When it comes to email marketing your best chance of success is to create a plan based on the products and services that you want to promote. A good plan always starts with your product funnel, which leads to your internet marketing plan, which leads to your email calendar. You can use GetResponse or Rapid Mailer for your email marketing.
The following steps will help you increase the results of your email marketing.
Product Funnel : You probably already have various products and services, but you may not have designed a product funnel yet. A good funnel will help get a clear vision of how everything is interconnected and works together for cross promotion. Understanding this will help you keep your lists and promotions organized which will help improve your results.
Sales Pages : Each of the products and services you plan to promote in your campaign should have a sales page that tells your audience the benefits of purchasing the product. Even if you are promoting affiliate offers it is a good idea to set up your own pre-sales page to help convert visitors into customers. This will benefit you in multiple ways including self-promotion, driving traffic to your website and collecting leads.
Multiple Email Lists : Using your autoresponder, create the email lists for each product or service that you will promote. At the minimum, you will want a general email list for people who visit the front page of your blog and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who just want more info about the particular product. Name them appropriately, so that you know where to put the messages based from where the audience joins your list. You can also buy one of the best email database here and use to build your email list.
Product Launch Calendar : Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. In addition, it will remind you to create new sales pages, lists, blog posts and email marketing messages for each new product.
Publication Calendar : Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.
Social Media Calendar : Develop social media messages in a series based on your blog posts that will attract your readers to click through to your sales pages and purchase or sign up for your email lists.
Email Publication Calendar : Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right auto responders, ensuring they link to the right sales pages depending on the audience they are sent to.
Follow-Up Messages : Don’t forget to craft all your follow-up messages too for each product that you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.
By creating a plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list with too many messages they don’t need, thus increasing your conversion rates exponentially.
If all the content you create goes together like a puzzle to promote all of your products and services in a seamless way, it’ll be that much easier each time to set up for each new product.
How To Increase Conversions Through Short And Simple Email Messages
Ok, let’s talk about increasing conversions by keeping your email messages short and simple. If you want to improve conversions, here are a few thing you can do.
Know Your Audience : The best thing you can do for your business is to understand your audience backwards and forwards. The more you know about who you’re crafting the emails for, the better you can word your messages to get the response you want.
Subject Lines That Create Curiosity : Your first line of defense is the subject line of your email. If your subject line doesn’t make the reader curious enough to open the email to read the rest, nothing else matters.
Attention-Grabbing Headlines : When someone opens an email, the headline is the first thing they will see after the subject line that enticed them to open the email in the first place. If this doesn’t grab their attention, they probably won’t continue reading.
Bullet Information : Inside the email message, be sure to make the information easy to absorb. One way to do this is to use bulleted information and lists. People read online differently than they read a book. They read vertically instead of horizontally; therefore, make the information match where the eye goes.
One Focus :Instead of giving too much information and many options for purchasing something, make your email focused on one item and one offer. You can always upsell and cross-sell at the point of checkout but for the purposes of the email, make the focus on one thing only.
Limit Links : Don’t overwhelm your audience with ten links to different items in your emails. Instead, provide one or two links for the focused information that you want to get across to your audience. This gives eliminates confusion and helps them know how exactly how to take action.
Call to Action : If you can identify the one thing you want your audience to do after reading your email then it will be easier for you to design the subject line, headline and email to match.
Short and Simple : Super long emails don’t translate well because most people just want to know what the point is and move on from the email. Take out unnecessary words and get straight to the point. This will help your readers take action faster.
Keeping your email messages tightly focused doesn’t mean you can’t promote more than one product or service. However, focusing each message on one promotion will provide you with better overall results, because it helps eliminate reader confusion, which definitely helps increase conversions.
How To Optimize Your Squeeze Pages for Better Conversions
When building a squeeze page it’s important that you understand who your audience is and what the purpose of the page is before getting started. Then, optimize it according to the desired result, which in this case is getting better results from your email marketing campaign.
Keep It Simple : Don’t go overboard by putting every bell and whistle you can find on your squeeze page. For instance, you don’t want pop-ups, pop-unders and exit-pops all on the same page.
*You know what I’m talking about if you’ve ever been to a site where new windows and boxes fly up every time you move your mouse. Creating page like this make visitors run for the hills and never come back, so don’t do it!
Know Your Keywords : Study the keywords that your audience uses to find you. It doesn’t matter what other people think about your keywords, it only matters what your audience is using to find you. Look for high value, low competition keywords to use to attract your audience.
You also don’t want too many keywords to clutter up how readers view your page. You want the page to read well for real-life visitors, while at the same time attracting the search engines to rank you higher.
Keywords in Titles : Not only should the titles on your page be keywords, they should also be in the proper heading style. If the search engine recognizes it as a header, it will place more importance on the words than if it’s body text.
Optimize Title Tags : If you look at the top of any webpage, there is a title for the page. Take advantage of this area to define what the search engine sees about your page. If you don’t control this area, every page of your website will have the same title tag. Differentiate each page in order to get more hits from search engine.
META Descriptions : Every page has a META description that will define how the search engine displays your search results to the reader. Make the most of this feature. If you use WordPress to build your sales pages, you can use a SEO plugin like YOAST, which allows you to control the META description and even see a preview of what it will look like before publishing the page.
Subheadings : Creating subheadings with keywords and header tags will help not only lead your user’s eye down to what you want them to read and describe the actions you want them to take, but it will also draw attention to the search engines.
Links : Make links within the squeeze page with words that are keywords and specific about the link. Don’t use words like “click here” – use words that describe what they’re clicking such as “100 Stroganoff Recipes” instead. Most people understand that underlined words are clickable now.
URLs : If you can include a keyword in the URL of your squeeze page, that is a very good use of a keyword or keyword phrase. Don’t go too crazy with the keywords, though; you want the page URL to also look nice.
Alt Tags : Search bots cannot read images, so it’s up to you to provide descriptions to the images that you have in your sales page. Use more than “pretty blue flower” to describe the image. Instead, use words that are particular to your offer.
Headlines : Headlines in squeeze pages are important because people don’t read horizontally online; they read vertically. Bolding a headline using headers and making sure it’s an important keyword, will not only lead the search engines to rank you higher, but it will also help your audience read your page better.
Actionable Copy : Your squeeze page copy should include keywords that make sense. Don’t overdo it because using more than two percent keyword density in your pages will send alarms to the search engine that your site might be spam. Instead, create copy that leads your viewer to perform some sort of action.
Add Video : Video is often shared, which adds an additional dimension to the sales page, but while a search engine bot can’t really watch the video, it can read the tags and notice that there is a video. And since users like video a lot, the search engine is more likely to put that page toward the top of the results.
Responsive Design : People don’t exclusively use their desktops when looking at your web pages. In fact, many people use their mobile devices while they’re waiting in the doctor’s office or visiting a coffee shop. The more responsive your design is, the more visitors and the search engines will like your page.
Using these tips and tricks will help you create a fully optimized squeeze page to get better results and more traffic from the search engines too. It’s also a good idea to split can test your pages. Try making one or two changes at a time to make to see how they affect your results.